In my book, there are three “Foundational Fundamentals” to running a successful, highly profitable restaurant or hospitality enterprise. Much like the foundation of a building, they are each supportive and reliant upon each other for maximum strength.

I rank these three in order of importance as follows:

1)  Staff Development, Training, Recognition and Rewards:  Your staff are the cornerstone of your business, affect your ultimate success and if nurtured effectively, become the driving force behind your “Brand”.

2)  Cost Controls & Profit Maximization:  Hospitality is not merely about serving food & drink, but about running a bottom-line focused business.  If you’re unaware of the numbers and what you sell is not profitable, it doesn’t matter how busy your operation is!

3)  Marketing & Affinity:  To dominate your competition, you need to get outside the four walls of your business and find new ways of connecting with more customers, make them feel a sense of belonging and give them many reasons to spread the word.

I love getting together with my friend and industry “Pro” Jaime Oikle of www.runningrestaurants.com and www.restaurantreport.com  He and I frequently put our heads together and riff on a variety of issues you’re facing today that will help you strengthen your operation.  Head on over to Jaime’s sites for tremendous resources to help you knock it out of the park.

Listen to today’s episode as the numerous ideas we discuss will be a new foundation to greater success for your business.

Master these three fundamentals and you will truly Rock Your Restaurant.

Roger

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